Search Engine Optimisation (SEO) is the practice of optimising your website to assist it to be ranked highly in search engines to increase the volume and quality of traffic to your website.
If you have a website you know that having a website alone is not enough – you still need to be found.
A website can be found through paid advertising (for example paid Google ads) or through natural searching techniques or ‘organic’ search listings (un-paid search results).
Organic searches are cost effective, but require some work. Certain techniques can improve the chance of being found, ranging from SEO for website content as well as utilising keywords within the website application.
A last word on backlinks - beware when using backlinks. Poor quality backlinks will damage your website rankings, good quality backlinks can be good for rankings.